Arthur Rodney was selected to serve as the first president of the cruise line tentatively called Disney Vacation Cruises. On May 3, 1994, Disney announced that they intended to start their own cruise line with operations starting in 1998. Meanwhile, Walt Disney Travel Company started signing up other cruise lines to offer packages that included Disney hotels and resorts. When Disney's negotiations with two major cruise lines, Carnival and Royal Caribbean, did not produce results, Disney had cruise ship designs drawn up by February 1994. Thus Disney approached both Carnival and Royal Caribbean cruise lines to replace Premier as an exclusive sea partner. Premier continued to offer Disneyland and sea packages while adding Universal Studios as an option.

In 1993, Premier ended their relationship with Disney and signed a new one with Warner Brothers, utilizing the Looney Tunes characters. This allowed Disney characters on their ships and combined cruise, hotel and theme park packages. In 1985, Premier Cruise Line became the licensed partner cruise line with Disney. The line pioneered the rotational dining concept, in which guests would rotate with their wait staff through three different main dining rooms. In 2021 the market share is 2.2 percent by passenger and 2.7 percent by revenue. However, in 2018, Disney Cruise Lines declined to 2.3 percent of the worldwide cruise market by passenger and 2.2 percent by revenue. In 2011, the company held a 1.95 percent market share and by 2015, Disney Cruise Lines had 2.8 percent of the worldwide cruise market by passenger and 2.4 percent by revenue.

The cruise line has experienced some growth over the past several years. Disney Cruise Line operates the Disney Cruise Line Terminal (Terminal 8) in Port Canaveral, Florida. A second private destination, Lighthouse Point, Bahamas, a 700-acre property on the southern end of Eleuthera, Bahamas is in the works to open in late 2022 or early 2023. Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships. The first ship was revealed to be named Disney Wish. Three ships will join the fleet in 2022, 2024, and 2025. Дisney Cruise Line currently operates four ships: Disney Magic, Disney Wonder, Disney Dream, and Disney Fantasy. The company was incorporated in 1996 as Magical Cruise Company Limited, through the first vessel, Disney Magic and is domiciled in London, England, with their operational headquarters located in Celebration, Florida. ( Disney Parks, Experiences and Products)Дisney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. Thomas Mazloum (President, Disney Signature Experiences)

Names for global magic lines